When Your Back Is Against The Wall

Greenville NC Personal Injury Lawyers

Greenville is a city known for its energy and resilience. As the heart of eastern North Carolina, it boasts a large medical community, including ECU Health Medical Center, a growing university presence, and a population that’s steadily increasing. It’s a place where people work hard, stay active, and support one another. But even in a city that thrives on progress and connection, accidents can happen in an instant—on the road, at work, or while visiting a local business.

When an injury disrupts your life, everything changes. Medical bills begin to pile up. Work becomes impossible. The emotional and physical toll of pain, treatment, and uncertainty can be overwhelming. And just when you need clarity and support the most, the legal system can feel confusing and impersonal.

That’s why choosing the right legal team matters. A personal injury claim is not just paperwork—it’s about rebuilding your life. The decisions made in the days and weeks after an accident can shape your future. At Lanier Law Group, we’re here to guide that process, protect your rights, and fight for the outcome you deserve.

Why People in Greenville Choose Lanier Law Group

When residents of Greenville are injured due to someone else’s negligence, they turn to a name they know. Lanier Law Group has built its reputation on experience, strength, and client-focused service. For more than 25 years, we’ve represented injury victims across North Carolina—and we bring that same high standard of representation to every case in Greenville.

25+ Years of Personal Injury Experience Across North Carolina

With decades of practice behind us, we’ve handled nearly every type of personal injury claim imaginable. Our team knows the tactics insurance companies use to minimize payouts, and we’re ready with the legal strategies necessary to counter them. We’ve helped clients secure substantial compensation not just through settlement—but also in courtrooms throughout the state when trial was the only path to justice.

Proven Results in Both Settlements and Courtroom Verdicts

Not every law firm has the resources or resolve to take a case all the way to trial. We do. And because opposing counsel knows we’re willing to fight for our clients in front of a judge or jury, that reputation often leads to better outcomes—without the need for litigation. Our past case results reflect both the seriousness with which we approach our work and our commitment to securing full compensation.

Local Knowledge Backed by Statewide Strength

We’re not just familiar with the general laws of North Carolina—we understand how they’re applied in communities like Greenville. From knowing how Pitt County courts operate to anticipating how certain legal nuances play out locally, our attorneys bring context-specific insight to every claim. That local understanding is strengthened by the firm’s broader reach across the state, giving each client the full benefit of our shared knowledge and support infrastructure.

Compassionate Client Service Paired With Legal Toughness

Being injured is personal—and so is our approach. While we fight aggressively on your behalf, we never lose sight of the fact that you’re going through something difficult. We prioritize communication, provide clear answers, and treat each case with the seriousness it deserves. Our clients aren’t just case numbers—they’re neighbors, families, and individuals whose lives have been disrupted. We take that responsibility seriously.

Types of Personal Injury Cases We Handle in Greenville

Every injury has its own story, but many fall into a few core categories. At Lanier Law Group, our attorneys handle a broad range of serious personal injury cases, including:

Car, Truck, and Motorcycle Accidents

Greenville’s growing population and proximity to major highways like US-264 and NC-43 mean that motor vehicle accidents are a frequent cause of injury. Whether you were hurt in a multi-car pileup on a busy road or struck while riding your motorcycle on a neighborhood street, we know how to investigate, document, and present your claim for maximum compensation.

Medical Malpractice and Errors Involving ECU Health or Other Providers

As a regional medical hub, Greenville sees a high volume of healthcare activity. Unfortunately, that also means medical errors can and do occur. Whether it’s a misdiagnosis, surgical mistake, or birth injury, we hold healthcare providers accountable when their actions fall below the standard of care and result in harm to a patient.

Premises Liability, Slip and Falls, and Dangerous Property Cases

Injuries that happen on someone else’s property—whether a store, rental property, or public space—can lead to premises liability claims. Common incidents include slip-and-fall accidents, structural hazards, and insufficient security. We investigate these cases thoroughly, gathering the evidence needed to prove a property owner’s responsibility for unsafe conditions.

Construction Accidents and Job-Related Injuries

With constant development throughout Greenville, construction zones are a common sight. For workers and bystanders alike, these areas carry serious risks. Our firm represents clients injured in falls, equipment malfunctions, electrical accidents, and other job-related incidents. We also assist with workers’ compensation claims and third-party lawsuits when appropriate.

Wrongful Death Cases Filed by Grieving Families

Few events are as devastating as the sudden loss of a loved one. When negligence results in a fatal injury, surviving family members may have the right to pursue a wrongful death claim. These cases can help cover funeral costs, lost income, and the long-term impact of losing someone close. Lanier Law Group handles wrongful death matters with both strength and care, giving families the space to grieve while protecting their rights.

How North Carolina Law Shapes Your Injury Case

No matter how clear the facts may seem, personal injury cases in North Carolina are subject to some of the most challenging legal standards in the country. That’s why having an experienced attorney is critical.

Understanding Negligence and Liability

To recover compensation in a personal injury claim, you must prove that another party acted negligently and caused your injury. Negligence means failing to use reasonable care—like running a red light, failing to fix a known hazard, or providing substandard medical care. Proving this link between carelessness and harm is central to every case.

North Carolina’s Strict Contributory Negligence Standard

Unlike most states, North Carolina follows the doctrine of pure contributory negligence. This means if you are found to be even 1% at fault for your own injury, you may be barred from recovering any damages. It’s an unforgiving rule—and one that insurance companies often use to their advantage.

That’s why our legal team builds airtight cases. We collect evidence early, consult with experts, and create a strong narrative that clearly places fault where it belongs. Our goal is to ensure that victims aren’t unfairly blamed—and that they get the compensation they need to move forward.

The Value of Legal Guidance Under This Rule

In a system where even small missteps can lead to dismissal of your claim, it’s not worth taking chances. Speaking to insurance adjusters without representation, missing key deadlines, or failing to gather the right documentation can all cost you dearly.

At Lanier Law Group, we guide you through every step. We explain your rights, handle the hard conversations, and make sure no detail is overlooked. In a legal environment as strict as North Carolina’s, that kind of support is not optional—it’s essential.

Call Lanier Law Group, P.A. at (252) 429-5161 or submit an online contact form today for a free, no-obligation consultation with a personal injury lawyer in Greenville.

What to Do Immediately After an Accident

When you’re injured in an accident, everything can feel chaotic. You may be in pain, confused about what happened, and unsure about what to do next. But your actions in the hours and days that follow can have a significant impact on your health and your legal options. If you’re hurt in Greenville—whether it’s a crash on Memorial Drive or a fall at a local business—taking the right steps early can make a big difference in your recovery.

Seek Medical Care and Keep Detailed Records

Even if your injuries seem minor, always get checked by a medical professional. Some injuries—like concussions, internal damage, or soft tissue trauma—don’t show symptoms right away. Prompt treatment protects your health and creates a clear medical record that connects your injury to the incident.

If you go to ECU Health or another local provider, request copies of everything: discharge papers, imaging results, prescriptions, follow-up recommendations. These documents are essential in proving the nature and extent of your injuries.

Avoid Speaking to the At-Fault Party’s Insurance Company

You may receive a call from the other party’s insurance adjuster shortly after the accident. Their questions may seem routine, but their goal is not to help you—it’s to limit how much the company pays. Anything you say, even casually, could be used to dispute your claim.

Do not provide a recorded statement, speculate about fault, or discuss your injuries. Instead, tell them you’re in the process of seeking legal representation and end the call. Let a personal injury lawyer handle all communication on your behalf.

Preserve Evidence, Photos, and Witness Contact Info

If you’re physically able, take photos of the scene—vehicle damage, skid marks, hazards, injuries, or anything that seems relevant. These images can be critical when reconstructing what happened.

Write down the names and contact details of any witnesses, and keep any physical evidence (like damaged clothing or broken equipment). Also, save receipts, medical bills, and a journal of how your injuries affect your daily life. These materials help paint a complete picture of your losses.

Contact a Personal Injury Lawyer as Soon as Possible

The sooner you speak with an attorney, the better your chances of building a strong case. At Lanier Law Group, we know how quickly critical evidence can disappear—and how eager insurers are to take advantage of unrepresented victims. Getting legal guidance early ensures your rights are protected from day one.

Our team is available for a free consultation, and if you hire us, you pay nothing unless we win. That means you can focus on healing, not on legal bills.

We Build Strong Cases With Purpose

Behind every successful injury claim is a careful, methodical process. At Lanier Law Group, we don’t just take your word for what happened—we build a case that’s backed by evidence, expert input, and a clear narrative that reflects the full extent of what you’ve lost.

On-the-Ground Investigations

Our team often visits the accident scene to gather first-hand evidence. We examine road conditions, building layouts, and potential surveillance cameras. We also review police reports and emergency responder notes for key details that support your version of events.

In motor vehicle accidents, we often work with accident reconstructionists to analyze how the crash occurred and who was at fault. This technical insight can be especially helpful when liability is disputed.

Collaboration With Doctors and Experts

Medical experts are essential in personal injury cases. We regularly consult with treating physicians, specialists, and independent medical professionals to understand the full scope of your injuries. Their assessments can help document permanent damage, need for surgery, or the likelihood of long-term complications.

In complex cases—like medical malpractice or traumatic brain injury—we bring in additional specialists to help explain what went wrong and what kind of care will be required in the future.

Calculating Long-Term Damages Like Lost Earnings and Future Care

It’s not enough to recover what you’ve lost already. Our goal is to seek compensation for what your injury will cost in the years to come. That includes future medical care, rehabilitation, assistive equipment, and projected loss of income if you’re unable to return to your job.

We work with vocational experts and financial analysts to quantify these damages accurately. Insurance companies often downplay future costs, but we make sure they’re factored into every demand.

Developing the Full Picture of What the Client Has Lost

An injury isn’t just physical—it impacts nearly every area of life. We listen to your story, understand how your daily routine has changed, and account for everything from lost hobbies to strained relationships. That full picture allows us to present a claim that reflects the true cost of the harm you’ve suffered.

What You Can Recover in a Greenville Injury Claim

Every personal injury claim is different, but the goal is always the same: to make the injured person financially whole. North Carolina law allows victims to pursue both economic and non-economic damages. At Lanier Law Group, we work to recover all the compensation you’re entitled to under the law.

Medical Bills (Immediate and Ongoing)

Your claim should cover every medical cost related to the injury—ER visits, surgeries, imaging, hospital stays, medications, and follow-up appointments. We also pursue compensation for future treatment needs, including physical therapy, home modifications, mobility aids, or long-term care when needed.

Even if you have health insurance, you may still face out-of-pocket costs. We seek full reimbursement so you’re not left carrying the burden of someone else’s negligence.

Missed Work and Reduced Future Income

Many injuries make it impossible to return to work right away—or at all. We calculate the income you’ve lost during your recovery period and, if necessary, assess how your injuries could affect your ability to earn a living in the future.

This includes lost promotions, changes in career path, and even the need for early retirement due to disability. These losses are just as real as a hospital bill, and we treat them with equal importance.

Pain and Suffering

Pain and suffering damages account for the physical discomfort, emotional distress, and mental anguish caused by the accident. These damages recognize that an injury affects your entire quality of life—not just your finances.

From sleepless nights to loss of independence, we make sure the full emotional and psychological toll of your injury is included in our demands.

Loss of Companionship in Fatal Injury Cases

In wrongful death cases, surviving spouses and family members may seek compensation for the loss of companionship, guidance, and support. While no amount of money can make up for the loss of a loved one, these claims are a legal way to hold the responsible party accountable and secure your family’s future.

Lanier Law Group handles these cases with care, discretion, and a deep commitment to supporting grieving families during an incredibly difficult time.

Insurance Companies Are Not on Your Side

After an accident, it might seem like the insurance company is simply doing its job—asking questions, gathering information, and working toward a settlement. But beneath the surface, insurers are focused on one thing: protecting their bottom line. These companies are not neutral parties. They are for-profit businesses that succeed by paying out as little as possible.

If you’ve been hurt in Greenville—whether in a car crash on Highway 264 or a fall at a local business—chances are high that an insurance adjuster will reach out quickly. Before you say a word, understand what’s really happening behind those friendly conversations.

Tactics Adjusters Use to Reduce Payouts

Insurance representatives are trained to appear helpful while quietly collecting details that can be used against you. They may ask open-ended questions, press for a recorded statement, or urge you to discuss your injuries before you’ve seen a doctor.

In some cases, they may offer a fast settlement—before you even know the full cost of your recovery. It’s not generosity. It’s strategy. These offers are designed to limit liability and prevent future claims. If you accept a settlement too soon, you may be giving up your right to seek additional compensation later, even if your injuries worsen.

Other tactics include delaying paperwork, disputing the severity of your injuries, or blaming you entirely. In North Carolina, where the contributory negligence rule can bar recovery if you’re found even 1% at fault, this strategy can be particularly devastating.

The Risk of Signing Away Your Rights

One of the most dangerous things you can do after an accident is sign documents you don’t fully understand. Waivers, releases, and other forms often contain legal language that severely limits your rights.

Once you sign a release of liability, your case is likely over—even if you later discover new injuries or higher costs. That’s why it’s crucial to have legal counsel review any documents before you put pen to paper. What feels like a minor form could be the end of your ability to recover compensation.

How Lanier Law Group Protects Clients From Being Taken Advantage Of

When you work with Lanier Law Group, we take over all communication with insurance companies. You won’t have to answer any more calls or worry about saying the wrong thing. Our team handles negotiations, paperwork, and strategy—freeing you to focus on getting better.

We know how insurers operate. With over 25 years of experience, we’ve seen every trick in the book. Our attorneys are skilled at identifying lowball offers, pushing back against bad-faith practices, and building ironclad claims that demand full accountability.

We also protect you from hidden risks. From understanding policy limits to coordinating with healthcare providers, we ensure no opportunity is missed and no corner is cut. Your future matters too much to leave it in the hands of a company looking to pay as little as possible.

Accessible Legal Help With No Upfront Costs

At Lanier Law Group, we believe that every injury victim deserves strong legal representation—regardless of income, background, or circumstances. That’s why we’ve designed our services to be as accessible and stress-free as possible for people in Greenville and throughout North Carolina.

Free Consultations Available Now

If you’re not sure whether you have a case, we invite you to reach out. We offer completely free consultations, where you can speak with an experienced personal injury lawyer, ask questions, and get honest feedback about your options.

There’s no pressure, no commitment, and no cost. Just clear answers from a team that knows how to help.

No Legal Fees Unless the Firm Wins Compensation

We work on a contingency fee basis, which means you pay nothing unless we secure a financial recovery for you. No retainers. No hourly billing. We take on the financial risk so you can get the help you need without worrying about how to afford it.

This structure ensures that our interests are aligned with yours. We only succeed when you do—and we’re motivated to fight hard for every dollar you’re owed.

Friendly, Responsive Legal Staff

Legal issues can feel overwhelming, especially when you’re dealing with pain, paperwork, and an uncertain future. Our team understands that. From your first call to the final resolution of your case, we’re here to support you with kindness, professionalism, and respect.

You’ll never be left in the dark. We keep you updated on your case, respond quickly to your questions, and make sure you always know what to expect next. Our team handles the hard work while treating you like a human being—not just a file.

Bilingual Services Available

Greenville is a diverse community, and we’re proud to offer bilingual legal services for Spanish-speaking clients. Language should never be a barrier to justice. Our staff is ready to provide clear, effective communication and advocacy in both English and Spanish.

Call Today and Take Back Control

When someone else’s carelessness turns your life upside down, you shouldn’t have to carry the burden alone. Medical bills pile up. Time away from work becomes stressful. The emotional toll builds. And meanwhile, the insurance company is working behind the scenes to pay you as little as possible.

You don’t have to accept that. You have options. And you have a right to be heard, supported, and fairly compensated.

Lanier Law Group is here to stand with you, every step of the way. We bring deep legal knowledge, a fierce commitment to justice, and a personalized approach to every case we take. Whether your injury happened on a Greenville job site, in a hospital room, or on the road, we’ll fight to get you the recovery you’re legally entitled to—and the peace of mind you deserve.

The sooner you get legal help, the stronger your case will be. Evidence is easier to gather. Witnesses are easier to locate. And insurers are less likely to play games when they know you’re represented by a serious law firm.

Call (252) 429-5161 or contact us online to get started with your free consultation. Let Lanier Law Group fight for the justice you’re owed—and help you take back control of your future.

For more information about resolving your personal injury case, contact our firm today at (252) 429-5161. Se habla español.

Contact Our Greenville Office

108 W Fire Tower Road, Suite H
Winterville, NC 28590

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We Fight for Our Clients

*Featured Case Results, Settlements, & Trial Wins From Our Attorneys

$5.95 Million

Permanent Brain Failure

Our client had a brick fly off of a utility trailer and go through their windshield and hit her on the face.

$4.8 Million

Settlement

A case with multiple plaintiffs who were potentially exposed to a deadly disease while in the hospital.

$4.3 Million

Head-On Collision

Personal injury litigation settlement for a client who was involved in a head-on collision with a commercial tractor-trailer.

$3.1 Million

Birth Injury/Hypoxic Brain Injury

The OB doctor’s negligence caused a delay in the baby’s birth which resulted in the baby suffering of a severe hypoxic brain injury.

$1.8 Million

Litigation Settlement

Our client was involved in a motor vehicle accident with a meat truck.

$1.375 Million

Medication Overdose/Hospital

Our client died following an overdose of medication that occurred as a result of the negligence of the nursery staff while they were in the hospital.

We Never Back Down From a Fight

Featured Reviews, Testimonials & Results

"20 out of 10 stars."

There are times in your life you are so hurt and feel life has a grudge against you. Nothing in your life is going right. I lost the most important person in my life to death, of which I knew mistakes were made because I witnessed it with my own eyes. When you contact a law group you most of the time get all business and a matter of fact conversation. I want all to know that from the first phone call they listened to my lengthy story, sobbing most of the time with so much compassion. They never made any promises but offered assurances that no stone would be unturned. They fulfilled every word they said. They restored faith that I had lost. Until you are in a position like mine you can never know how invaluable Lanier Law Group is. They were wonderful while maintaining their professionalism. They treated me like a family member. They really do care about their clients. But most of all they are the best at what they do. I worked in the court system for years so I knew how attorneys and law firms basically operated. Understanding the law and it’s interpretation is the ultimate key to winning any case. Also know that if an attorney/attorneys study and review your case and know that you don’t have a chance in a court of law and are big enough to tell you that instead of giving you false hope, you then my friend have a group with valuable shared values. I have so much respect for everyone in this Law Group. I recommend Lanier Law Group, P.A. to anyone who needs representation, they are in your corner. 20 out of 10 stars.

- Diane W.

"Lanier Law Group will always be the choice for me and all my family members"

I started working with Lanier Law Group in 2020 on my Social Security Disability case. They from start to finish were awesome. My case manager Janet Hanks and attorney, Ashley Sappenfield were always available to answer all my questions. I did not have to do much but sit back and let them handle whatever was needed. My case took too long (2 years) and if I did not have Janet and Ashley My case would still not be approved. I would recommend Lanier to anyone to get the job done and approved. Do not go to another firm with your case, who promise the world and do not see it to completion and do not think another firms would have worked as hard as they did on my case. Lanier Law Group will always be the choice for me and all my family members to handle any cases of this type and other legal services they provide. They went above and beyond!

- Phillip J.

"So thankful for your expertise and professionalism"

Mrs. Gonzalez did an awesome job of explaining everything in detail and keeping me informed on the status of my case. Despite poor customer service with the insurance company, Mrs. Gonzalez was able to fix what they could not. Mrs. Gonzalez was very helpful with helping me understand things that I was not aware of when dealing with insurance claims. I am so thankful for her expertise and professionalism.

- Mario H.

"Always ready to answer any questions I may have"

The staff kept me well informed in a more than timely manner and was always ready to answer any questions I may have.

- Timothy M.

"The Lanier Law Group provided excellent customer service!"

The Lanier Law Group provided excellent customer service! My main contact was Denise.

- Malinda P.

Don't Hire Just Any Firm

Take Control of Your Case Today With the Help of Lanier Law Group

We Never Back Down

Our attorneys are confident taking cases to trial and will always seek to maximize your compensation.

We're Here For You 24/7

Regardless of when you contact our firm, we're here to make sure that you get the answers you need. We also offer weekend appointments and consultations.

We're In Your Corner

Every case we take on has a team of dedicated professionals assigned to make sure that we're delivering the best possible service and results.

We Come Prepared

After an injury, every second counts. We are available to meet with you in person, virtually, or at your location to provide you with counsel and start delivering results.